GRAPHICS A few years ago, growing your social media presence was dependant on regular, consistent posting. Today, the social sphere is dense with content and scrolling on by is second nature to the online community. It doesn’t matter how many times you appear in someone’s news feed if you don’t grab their attention. So make standing out your priority. Graphics, particularly those with business branding, tend to be the most eective content on social media. In fact, recent studies have suggested imagery nearly doubles the likelihood that followers will share a post. 1 Story: HIA member lion building solutions uses its trademark orange Sarah O’Donovan with some type and a geometrical shape to liven up a photo @lion_building_solutions_au PicMonkey photos and adding graphics and textPicMonkey is a platform for editing 2 #hashtaghappy Be sure to use the hashtag #hiamember on your posts to get noticed by potential clients looking for a professional builder. Plus, Housing now features tagged posts in each issue. @glencobuildinggroup @rosinbros 98 HOUSING SEPTEMBER 2018 PLUGGED IN