11 11 Number of people reached through fundraising campaigns 9, 1, 5, 2 6 0 8 4 2 9 3 0 8 2 0 Number of people following Butterfly on social media 8, 4, 3, 2 6 0 4 3 4 8 3 1 4 2 0 6 3 0 Number of community fundraising event/initiatives held in support of Butterfly’s programs and services 8 3 2 4 5 7 4 3 7 Number of people potentially reached via Butterfly media stories 3. 5. 1. 3 8 7 B B B Number of people reached via Butterfly social media 5 3 1 4. 8. 2. 1 1 1 M M M