16 FAST VIEW Community Fundraiser & Charity Partner Testimonials 16 17 17 17 Ethical Brand Co (Clever Curl) Ethical Brand Co has been supporting Butterfly Foundation through our haircare brand Clever Curl since its launch in 2019. Clever Curl supports Butterfly Foundation with cash donations, as well as providing products free of charge from both Clever Curl and Ethical Brand Co sister brand EverScents Organic Hair Care to the Wandi Nerida facility for participants at the recovery centre. The Ethical Brand Co team have created a simple flowchart hair type diagnostic tool for Wandi Nerida participants to complete during their stay to find the products best suited for their hair. The team at Clever Curl celebrate Butterfly’s vision to ‘live in a world that celebrates health, well-being and diversity’ which aligns with our own ethos. Clever Curl’s Mantra is “Never give up on your journey, embrace your natural self and wear your curls with pride!”. The Clever Curl team are passionate about promoting self-love and encouraging each and every one of our customers to embrace their individuality. This is why we felt it was important to support Butterfly Foundation and continue to be an advocate for their mission. In June this year, Clever Curl team members had the privilege and honor of attending the Wandi Nerida opening ceremony. The opening of the Wandi Nerida facility, being the first of its kind in Australia, was an extraordinary landmark event and we are grateful to have been part of this special moment. Clever Curl and Ethical Brand Co are committed to supporting Butterfly Foundation and their mission to provide support, treatment, prevention, early intervention, education and training to help those affected by eating disorders and negative body image. Princess Polly The global Princess Polly team is privileged to partner with The Butterfly Foundation in 2021 as part of our Princess Polly Society (PPS) Program. Comprising three main pillars, this foundation aligns with the PPS ‘Mind & Body’ pillar, which focuses on the mental and physical health of our community. It’s incredibly important for Princess Polly to support an organisation that not only provides support and treatment to those impacted by eating disorders and body image issues, but also advocates and educates the community about early prevention strategies. This financial year, Princess Polly has supported Butterfly Foundation through donations of nearly $200k in donations this financial year. Along with advocating for Butterfly Foundation across our online platforms, Princess Polly provided an eager team of 29 volunteers to Butterfly Foundation’s Wandi Nerida Treatment Centre. This volunteer opportunity allowed Princess Polly team members to assist with final touches on the centre such as gardening, painting and assembling furniture, ensuring the centre could open to the community in need without delay. Crossfit Toowoomba - Brett Forte Challenge Fundraiser Each year Crossfit Toowoomba holds the Brett Forte Challenge in memory of Senior Constable Brett Forte and the ultimate sacrifice he paid serving the QLD Police Force. As this is a charity event each year we find or have brought to us a worthy cause to donate all profits to. For the 2020 event we were asked to consider donating to a cause that would help bring awareness to eating disorders and body positivity. As we had previously taken part in, as a box, the Butterfly Effect Competition, we saw this as a great charity to donate to. We really liked the idea of positively connecting fitness to the cause and focusing on not what your body looked like but what it could do. The members, sponsors and participants really got behind it and we ended up raising plenty of money and had a great comp as well. The members, sponsors and participants really got behind it, and we ended up raising more than $3k and had a great comp as well.