NORTHERN TERRITORY MAJOR EVENTS COMPANY – ANNUAL REPORT 2020/21 Despite half the country being in lockdown due to COVID-19 restrictions, a massive 750 entrants turned up for an action-packed, high-octane weekend in Alice Springs to show off their pride and joy in a program bursting with four-wheeled attractions. From the perfection on display One of the biggest car events at Shannons Show & Shine to the in Australia, Red CentreNATS skilled handling of vehicles on recorded 10,212 attendances in the burnout pad, 4WD-ing and 2020.Two of the judges even drag racing, there’s something for tuned in remotely,judging from everyone at Australia’s Ultimate Perth and Canberra. Over the years Festival of Wheels. five million minutes of video have been watched on official event live Red CentreNATS is also the only streams – that’s nearly 10 years of place in Australia where you’ll seecombined viewing. a 1500hp, blown methanol burnout car legally driving down the street.In a surprise addition for fans, Alice Springs artist and footy player Then there’s the most eagerly Lachlan Dodds-Watson took part awaited spectacle of all– the in a burnout demo before jumping colourful street parade. What from the car to perform a Welcome seemed like the whole of Alice to Country. Springs lined five kilometres of the road to watch the Yeperenye With three locations – the Shopping Centre Street Parade, Alice Springs Inland Dragway, which saw almost 400 cars wind Blatherskite Park and Lasseters their way from Blatherskite Park Centre of Entertainment – offering into town and back again. non-stop entertainment, Red CentreNATS puts Alice Springs on the rev head map and boosts the local economy. Event Impact 2020 Attendances 10,212 Unique Attendees 3,044 Visitor Nights 10,506 Expenditure Stimulus $4.21M Economic & Tourism Impact $3.18M Media Coverage 123 Items Net Promotor Score 66 27