NORTHERN TERRITORY MAJOR EVENTS COMPANY – ANNUAL REPORT 2020/21 PROGRESS REPORT Corporate hospitality for the Merlin Darwin Triple Crown (Supercars 2021) increased by 15 per cent from 2019, the biggest increase since 2015. Successfulpartnership with Travel Associates for Parrtjima 2021. Trip-A-Deal also ran a trade campaign for a three-night stay in Alice Springs that included tickets to the Merne dinner in 2021. Collaborated with SportsNet in offering packaged holidays that included the Merlin Darwin Triple Crown. Partnered with Travello, a world-wide social travel network app. Travello waivered their commission to provide BASSINTHEGRASS music festival ticket holders a $50 discount off the price of NT tourism experiences, resulting in approximately $50,000 worth of bookings. Visitation driven specifically by Parrtjima was up 113.8 per cent in 2021 compared to the previous year. The event generated almost $10 million in economic revenue for the local Alice Springs economy. Australia Post installed a branded Parrtjima post box at Parrtjima.Attendees sent postcards to around 7000 households across Australia, with a limited-edition Parrtjima stamp. Film crews travelled to Alice Springs and Parrtjima to film NRL legend Josh Addo-Carr and Territory hip hop star Baker Boy as part of the Fox Sports Indigenous Round national campaign. The broadcast appeared on screens across the country,showcasing Parrtjima and theRed Centre to millions of Australians, and inspiring them to travel to the heart of the country and be immersed in an authentic Aboriginal cultural experience. NTMEC website was awarded the “Best Overall Site” and the “Best Government” category at the 16th annual Australian Web Awards. These national awards celebrate excellence in web design, development, user experience, content and accessibility. Partnered with the NCCTRC, AADANT, St John NT and DanceWize to create a safe space for festival goers at BASSINTHEGRASS. This included introducing a range of world-class risk-reduction measures. Worked closely with the Department of Health to implement COVID-19 Safety Management Plans across NTMEC’s event portfolio. The 2021 Parrtjima campaign generated more than 27 million impressions with a national reach of 3.7 million. Collaborated with Tourism NT to leverage the BASSINTHEGRASS 2021 line-up. Engaged pop-rock band Lime Cordiale for an iconic TikTok LIVE performance from Nitmiluk National Park. This was supported by a competition to win a VIP experience at BASSINTHEGRASS 2022. Early bird tickets went on sale at the 2021 event and sold out within 24 hours. The 2020 Supercars (BetEasy Darwin Triple Crown and CoreStaff Darwin SuperSprint) digital paid media campaign delivered 7 million impressions reaching more than 1 million users. Hosted two Business at Sunset Chamber of Commerce NT events. Hosted two industry tours (Parrtjima 2020 and 2021) and one industry tour for Supercars 2021. 51