5 I About Roca Since 1917, focused on improving your bathroom experience The roots of a craft Barcelona as a source of inspiration For Roca, everything starts with the dawn of a new century, with the Inspired by a land that is also a way of understanding the world, winds of change of a new era and the desire for self-improvement of a throughout its history, Roca has combined the essence of that family family. In the Barcelona of 1917, the siblings Martín, Matías, Ángela and legacy with the unique personality of its native Barcelona. Close and José Roca decided to take a step further by expanding their small family international, cosmopolitan and creative, Mediterranean and European; foundry to focus on the manufacturing of cast iron radiators, a product the charismatic City of Barcelona inspires the day-to-day life of the that until then had not been affordable. Without knowing it at that time, brand and its products, deepening Roca’s will to connect with other this determination would establish the foundation of a project that has led international markets, concluding its connection to European design to one of the most renowned and solvent brands in the bathroom sector and most certainly, delving into its traditional passion for people. worldwide. First with cast iron and later on, with the command of vitreous china, Roca got involved in the improvement of the quality of life of users by constantly adding new solutions toits product offer. This commitment to The commitment to the future society along with the fundamental principle that good work knows no Because a company is made up of places, people and moments: Roca boundaries has accompanied the brand throughout the years making as it is today cannot be understood without looking at the road trav- it what it is today: a global company that is able to offer comprehensive elled, at the values of its native land, at each one of the moments that solutions for the bathroom space to millions of households all around the have contributed to define its way oflooking at the world world. . Thankful for all that and aware of its role as organization where the strength of the local and the energy of the global meet, Roca gets involved in returning to society what the company has received from it. The guarantee of experience Through product development the company has introduced systems By growing along a century marked by transformations and challenges, to economise water and energy, always trying to make people’s lives adapting to them with a transformative and forward-looking approach, easier. A commitment that results inthecar o h plant withdiefte e, ffer- a deep knowledge of materials and the total control of production ent programs to reduce waste and emissions and, since 2010, through processes, the company defined its key trait, the one that has made the We Are Water Foundation, which works to create a new water Roca a recognisable global brand: the deep knowledge of a craft, the full culture and to take this precious resource to the most disadvantaged guarantee of experience. communities. Because we are bathroom experts, because one hundred years guar- antee a constant search for excellence; wherever the Roca products are present, they are recognised as synonymous with quality and customer service. These guarantees are the foundation of a large network of collab- orators with whom the brand keeps a valuable long-term relationship of mutual trust.