A NOTE FROM THE MD… MLA fosters the long‑term prosperity of the Australian red meat and livestock industry by delivering world‑class research, development and marketing outcomes. My first few months with MLA edition contains a 16‑page special have cemented my view there’s genetics feature, providing a look at why significant extra value to be created doing just that is a worthwhile decision. in this industry if we can find better Packed with case studies from around the ways to work together through the country and across all enterprise types, Cover (page 24): Queensland supply chain. There are, of course, this special feature delivers know‑how beef producers Melinee and Rob challenges in doing that, but the from those at the coalface of capturing Leather at home with their horses. value from selecting good genetics. Image: Jessica Howard. gains to be made make those challenges worth tackling. Recent months have seen the commercial launch of a number of The opportunity to set the foundations significant products – the results of years Have your say! for this industry to move forward in a of R&D. Included is a biological herbicide We’d love to hear from you far more aligned manner has never for managing parkinsonia (page 10) and info@mla.com.au been greater than with the current a psyllid‑resistant variety of leucaena processes underway for revitalising (page 16). 02 9463 9333 the Red Meat Industry Memorandum of mla.com.au Understanding (MoU), theMeat Industry Meanwhile, big strides are being made @meatandlivestockaustralia Strategic Plan (MISP 2030) and MLA’s in the snacking market and Feedback @meatlivestock own Strategic Plan. The MoU review delves into some classic examples, from has demonstrated there is appetite for page 40, of how entrepreneurial minds meatandlivestock change. MLA supports reform that is in have partnered with MLA to dig deep on the best interests of red meat producers. consumer trends and deliver a red meat Our industry must have the capacity to product that hits the mark. respond in an agile and proactive way Feedback is produced and to the current and future challenges I’m keen to hear your experiences with published by Meat & Livestock and opportunities. MLA and any feedback on the work we’re Australia Ltd (ABN 39 081 678 364). doing and have planned. Feel free to MLA acknowledges the matching Regardless of what structure emerges, contact me or catch up at one of the events funds provided by the Australian MLA’s role in driving innovation, I’ll be attending in the next few months. Government to support the research and development and research and development detailed marketing campaigns – all adding up in this publication. to prosperity for producers – remains This magazine was printed on Sumo the same. Against that background, let Offset Laser, an environmentally me introduce the July/August edition responsible paper manufactured under the environmental management of Feedback, which reports back on Jason Strong system ISO 14001 using Elemental the highlights of what’s being achieved MLA Managing Director Chlorine Free (ECF) pulp sourced across those areas. from sustainable forests. Sumo E: managingdirector@mla.com.au Offset Laser is FSC Chain of Custody Despite the proven significant link (CoC) certified (mixed sources). between genetics and the commercial Keeping up with Jason profitability of the Australian livestock Disclaimer: The views expressed in Feedback industry, there remains a big opportunity Meet MLA’s MD at upcoming are not necessarily those of MLA, to increase the uptake of genetic its employees or agents. Feedback industry events, including: content is provided as information not technologies in Australia. The launch 2 August: PGA Convention, Perth, WA as advice and you should make your of MLA’s new genetics website own enquiries before making decisions concerning your interests. All material in hub – genetics.mla.com.au – provides 19 August: Northern Beef Research Feedback is copyright. Reproduction of a one‑stop‑shop of tools and resources, Update Conference, Brisbane, QLD the material is encouraged, however due acknowledgement to Feedback is required. aimed at demystifying genetics. This