Chapter 21 - Outdoor Advertising The Council considers that rules controlling the erection of outdoor advertising and signs in the Sounds are the most effective method to avoid any potential adverse effects on traffic safety and visual amenity while recognising that particular areas have different needs for signs and sensitivities to the potential adverse effects of signs. The Council considers that the establishment of information signs and laybys is an effective way of providing for signs and information, while protecting visual amenities of the Sounds. 21.5 Anticipated Environmental Results Implementation of the policies and methods relating to outdoor advertising will result in: • Outdoor advertising necessary to convey information for the social, economic and cultural welfare of the community; • Minimal adverse effects from outdoor advertising on traffic and pedestrian safety; • Avoidance of any adverse effects of outdoor advertising on visual amenities; and • The establishment of information signs and laybys at the entrances to townships and at other sites of natural, cultural and historic interest. 21 - 3