Grow the event pipeline Why? To create a balanced portfolio of events to attract visitors year-round. How? Use the grants program to develop a 12-month events calendar;attract new events that drive economic returns; help grow existing events. Priorities 1.Develop an event funding program to create year around content. 2.Proactively attract or acquire events that drive economic returns. 3.Support certain existing events to grow and develop. 4.Conduct feasibility of regularhigh profile sporting content. 12 12