Celebrate the Territory’s uniqueness Why? To highlight the Territory’s point of difference when it comes to events. How? Promote packaging options for events; develop events to extend visitor stays; raise the Territory’s events profile by working closely with the tourism industry. Priorities 1.Promote packaging options for key major events. 2.Leverage events to extend visitor stay. 3.Raise profile of the Territory through events. 4.Partner with the tourism industry. 13