From the Chairman We are proud to present the No longer responsible for simply Northern Territory Major Events delivering our portfolio of major Company (NTMEC) Playbook 2021- events, NTMEC has increasingly 2032, our strategic plan for the next taken on an event development role. 12 years. This is a result of NTMEC not only administering the Northern Territory Since its inception, NTMEC has Government’s Event Funding delivered world-class events in the Program, which helps develop Territory to attract visitors and help existing events and fund new ones, Territorians reap the corresponding but also through providing support economic benefits. and advice to the local events industry during tumultuous COVID-19 times. With an eye to the future, we are now exploring a shift in focus, away We have become the ‘front door’ for from the long-term delivery of events the Territory’s events sector, and and more towards the attraction, want to further help industry prosper acquisition and development of new through a renewed focus on growth events. and development. This willhelp expand the Territory’s We are excited about our future, and events calendar beyond the what we can achieve with the right traditionally busy dry season, to see funding, focus and function, and by Territorians and our economy benefit tapping into existing synergies, such from year-round event attendance. as that between NTMEC, Tourism Northern Territory and Northern It is an exciting plan after what has Territory Business Events. been an uncertain time for events, a time that has already seen NTMEC’s We hope you are too. role begin to change. Alistair Feehan 4