A NOTE FROM THE MD… MLA fosters the long‑term prosperity of the Australian Another major priority revolves around red meat and livestock industry the upcoming changes to the MSA beef by delivering world‑class research, development and model, Vendor Declaration Forms and marketing outcomes. myMSA. These changes are the result of years of research and will bring tangible benefits to the entire supply chain, which is something I’m extremely passionate about. Check out page 6 to find out more. Meanwhile, three more lamb processing facilities are installing DEXA technology, providing sheepmeat producers with the opportunity to gain valuable carcase feedback from processors and make more informed decisions on‑farm. The details are on page 37. As someone who’s been on the outside As MLA’s new Managing Director, looking in, it’s fantastic to see large research projects like these come to it’s my pleasure to introduce fruition and start delivering outcomes the May/June 2019 edition of that make a difference. Cover (page 18): Central Feedback magazine. Queensland beef producer Kate Finally, I’d like to say thank you and Moloney. Image:Katrina Lehmann. It’s still early days in the role for me and, farewell to MLA’s long‑time Feedback On farm cover (page 9): AJ and although I’ve worked in the industry editor, Kellie Penfold. After seven years Will Murray at Trilby Station, for many years and have previous of bringing the latest R&D and marketing Louth NSW. Image: Liz Murray. experience with MLA – firstly through news to our levy payers, Kellie’s decided Meat Standards Australia (MSA) and to take up new challenges in the red Have your say! then as a regional manager in Europe – meat industry. We’d love to hear from you there’s still plenty to learn about MLA, its operations and the important role it plays Kellie was instrumental in launching info@mla.com.au in fostering the prosperity of the red meat Feedback’s new design in 2017 and 02 9463 9333 and livestock industry. has always worked tirelessly to ensure producers are getting the information mla.com.au There’s nothing like being thrown in at they need from MLA. @meatandlivestockaustralia the deep end, and a call‑up to appear in front of the Senate Rural and Regional Kellie, on behalf of MLA and the industry, @meatlivestock thank you and all the best. Affairs and Transport Legislation meatandlivestock Committee Budget Estimates hearing Shan Goodwin will be taking on Editor on my fourth day on the job highlighted duties in future and can be contacted via the responsibility MLA has to our sgoodwin@mla.com.au. stakeholders. You can read more about Feedback is produced and it on page 5, including MLA’s update published by Meat & Livestock to the Committee on some of our more Australia Ltd (ABN 39 081 678 364). significant programs of work and future MLA acknowledges the matching direction of the industry. funds provided by the Australian Jason Strong Government to support the We need to be constantly thinking about MLA Managing Director research and development detailed how we can pass on our key project in this publication. E: managingdirector@mla.com.au findings and, with that in mind, I’m This magazine was printed on Sumo looking forward to spending the coming Offset Laser, an environmentally months looking at our opportunities and Keeping up responsible paper manufactured under the environmental management challenges. Find out more about my system ISO 14001 using ElementalChlorine Free (ECF) pulp sourcedviews on this on page 4. with Jason from sustainable forests. Sumo Reporting back to red meat producers on Meet MLA’s MD at upcoming Offset Laser is FSC Chain of Custody MLA’s work – and subsequent outcomes – (CoC) certified (mixed sources). industry events, including: remains an important priority, as is sharing the story of Australian red meat production 29 May: Mareeba Beefup Forum, Disclaimer: Mareeba, QLD The views expressed in Feedback with global consumers. We must continue are not necessarily those of MLA, to demonstrate why we’re among the best 12 June: Herefords Australia Breed its employees or agents. Feedback content is provided as information not in the world at what we do and have the Forum, Hamilton, Victoria as advice and you should make your evidence to back up that claim. Turn to own enquiries before making decisions concerning your interests. All material in page 8 for more about what consumers Feedback is copyright. Reproduction of really think of red meat production – in the material is encouraged, however due acknowledgement to Feedback is required. the main, it’s a very positive story.