IN BRIEF Beef’s Return sustainability of market scorecard PRESENTED BY The Australian Beef Sustainability indicators Annual UpdFramework released its thirdate in June. MLA’s full suite of market The update examines the beef reporting tools, including all industry’ssustainability progress Take MLA cattle and sheep indicators,is back. againstmal husbandry, profitabilityas ani23 priority areas, such on the road These services were acronge risk and the health andchass the value chain, climate suspended on 25 March due safety of people. ■ Did you know you can now take to COVID-19 disruptions to red meat news and information market reporting. The reports, To check out the scorecard, with you everywhere you go? which include the Eastern as well as an overview of the MLA recently launched two new podcasts: Young Cattle Indicator, sustainability highlights and National Trade Lamb Indicator challenges for the industry • Feedback – featuring stories, news and and indicator charts, tools interviews about all things red meat over the coming years, visit: and values, are available at sustainableaustralianbeef. • On the ground – all the latest from mla.com.au/prices‑markets ■ com.au international markets. ■ Subscribe wherever you get your podcasts or visit:mla.com.au/feedback‑podcast Sheep projections and mla.com.au/on‑the‑ground released A recovery in the national flock is underway, Community according to MLA’s 2020 Sheep Industry Projections June update, with sheep producers in key regions now in a position resilience to consider increasing flock numbers,buoyed by improved seasonal conditions. ■ MLA is supporting communities affected by bushfires to get back to business. For more forecasts and insights, visit: As well as Back to Business webinars mla.com.au/sheep‑projections and one-on-one sessions with advisors, MLA also provided a bushfire recovery sponsorship program. One of the events sponsored was Sharing secret lamb recipes the Alpine Valley Bushfire Forum: At a time when Australians were feeling more isolated than ever Our Community Supporting Recovery, before with the outbreak of COVID-19 and social distancing held in Beechworth, Victoria. Visit restrictions, MLA’s winter lamb campaign set out to bridge the mla.com.au/bushfire‑recoveryto watch isolation gap. presentations from this event. ■ This year’s campaign, ‘Share MLA Back to Business program: the Secret Recipe’, brought mla.com.au/back‑to‑business or Australians of different email backtobusiness@mla.com.au ages and cultures together MLA events: mla.com.au/events through the experience of cooking lamb. Past recordings of the Back to Business webinars are available Recipes and videos from the at Sheep Connect NSW: campaign are available at: sheepconnectnsw.com.au/tools australianlamb.com.au/ sharethesecretrecipe Turn to page 43 for more insights into MLA’s domestic red meat marketing campaigns.■ 4