IN MARKET GROWING DEMAND Keeping Aussie red meat on plates around the globe during COVID‑19 COVID-19 is sweeping through the global economy in anunprecedented way. The volatile nature of the virus ishaving a rapid and far-reaching influence on global markets, including on the demand for red meat. With most of the world still living under some kind of social distancing and movement restrictions, there has been both a spike in retail sales and a plunge in foodservice orders – and this is having a flow-on effect to the red meat market. MLA is responding to these trends with a global strategy to adapt marketing campaigns and ensure red meat remains on plates around the world. COVID‑19 resources Here are four online resources to stay up‑to‑date on what COVID‑19 means for the red meat industry. Market insights COVID-19 resources MLA created the COVID-19 A range of relevant resources Market Insights Hub, which for the red meat and livestock includes economic analysis andindustry – including links to insights about consumers, theinformation about red meat retail and foodservice sectors,markets, border control, financial our competitors and more. assistance and health and mla.com.au/covid‑19‑insights wellbeing – can be found on MLA’s COVID-19 page. mla.com.au/covid‑19 Podcast CoMarketing To keep up with the latest effectsThe COVID‑19: Additional of COVID-19 on Australia’s redMLA Support for Brand Owners meat export markets, tune in tovia CoMarketing Program guide MLA’s On the ground podcast. is available at mla.com.au/on‑the‑ground comarketing.mla.com.au mla.com.au/international‑markets MLA’s Global Markets Update e‑newsletter features the latest international marketing news and insights from Australia’s key red meat and livestock export markets. Sign up at: mla.com.au/GMU 42