A NOTE FROM THE ACTING CEO… MLA fosters the long-term prosperity of the Australian red meat and livestock industry by delivering world-class research, development and marketing outcomes. Cover: Haddon Rig General Welcome to the first edition on the global stage. This exciting new Manager Charlie Blomfield. (Page 43) Image: Dillon Price. of Feedback for 2019. partnership will run through to the On page 28 of the December 2018/ Olympic Games in Tokyo, Japan, in Unfortunately, the year is off to a tragic July 2020 and builds on MLA’s marketing January 2019 editionof Feedback start for many Queensland cattle the area of the farm operated by initiatives in our domestic market. Anne Marie and Daniel Barrow was producers and their wider communities. Australian beef is the greatest in the stated incorrectly. It is 303ha. We While I know words provide little world, so it makes sense that it should apologisefor this error. sanctuary in times like these, on behalf of MLA and the Board, I’d like to offer help fuel our athletes in what is the Have your say! our condolences to those affected by ultimate test of strength and stamina. We’d love to hear from you the disaster. On the research and development front, info@mla.com.au You’re not alone in tackling these MLA-funded research is helping industry challenges. MLA is working closely with learn more about Georgina gidgee 02 9463 9333 poisoning – one of the most costly mla.com.au industry partners and recently compiled a comprehensive list of resources, problems for northern beef producers @meatandlivestockaustralia which includes links to emergency and (page 25). From our extensive market @meatlivestock financial assistance, farm management research and regional consultation, we meatandlivestock information and contacts for personal know animal welfare is a huge priority support. You can access this list at for both consumers and producers. MLA mla.com.au/floodresources and read currently has $34 million invested in Feedback is produced and more about them on page 4. welfare-related projects, many of which published by Meat & Livestock we can expect to see some tangible Australia Ltd (ABN 39 081 678 364). On a more positive note for the industry, outcomes from in the coming years. MLA acknowledges the matching I’m pleased to announce that Jason funds provided by the Australian Strong will fill MLA’s Managing Director As the Acting CEO, it’s my pleasure to Government to support the position from 1 April. Find out more about introduce the first issue of the year. From research and development detailed our new MD on page 4. the update on our fantastic new summer in this publication. On the marketing front, MLA’s investing beef and lamb campaigns on page 5 to This magazine was printed on Sumo the business management feature on Offset Laser, an environmentally more than ever before in market research responsible paper manufactured to understand our consumers and grow page 28, there’s something for everyone under the environmental management in this edition. system ISO 14001 using Elemental demand for Australian red meat. We’re Chlorine Free (ECF) pulp sourced sharing insights to promote our product As always, we welcome your thoughts on from sustainable forests. Sumo in more than 100 international markets Offset Laser is FSC Chain of Custody Feedback and wish you all the best for (CoC) certified (mixed sources). and we’re using this knowledge to help the year ahead. ■ our industry gain market access around Disclaimer: the world. The views expressed in Feedback are not necessarily those of MLA, At Red Meat 2018, MLA announced its employees or agents. Feedback one of our most important international content is provided as information not as advice and you should make your marketing programs yet – Australian own enquiries before making decisions Andrew Ferguson concerning your interests. All material in beef’s official partnership with the 2020 Feedback is copyright. Reproduction of Australian Olympic Team, giving our MLA Acting Chief Executive Officer the material is encouraged, however due acknowledgement to Feedback is required. product an unprecedented platform E: aferguson@mla.com.au