SUPPLY CHAIN DELIVERING VALUE Protecting brand ‘Australia’ Teys Australia has from, how the animals were raised, how teamed up with MLA in a the meat has been handled, and so on.” ‘proof-of-concept’ project to At the Integrity Systems Company, determine the possible uses and Program Manager for Digital Value value proposition of blockchain Chain Development Rebecca Austin technology for the Australian red said that given this is a proof-of-concept meat export industry. project, the blockchain environment will not be integrated with all the systems Teys’ Chief Value Chain Officer Tom that exist across the supply chain. Maguire said a critical component of the project is assessing blockchain’s “However, key opportunities for potential to help overcome substitution integration will be identified and tested,” and other food fraud. Rebecca said. “Australian red meat is a valued brand “MLA is also investigating other around the world and, like other applications of blockchain and all final high-cost, luxury products, people try reports and case studies will be publicly to cash in on it through substitution andavailable on completion.” misrepresentation,” Tom said. According to Tom, the technology also has “Teys Australia has a growing stable potential application within maintenance of brands that are exported around systems of processing plants. ■ the world and underpinned by Meat Standards Australia. Trust and security RESEARCH IN in those brands is of paramountimportance to us and our suppliers.” REVIEW Tom said Australian red meat’s clean, PROJECT NAME green image commanded a price Blockchain technology to premium overseas which must be support provenance safeguarded. RESEARCH ORGANISATIONS “‘Australia’ is a valuable brand and we Teys Australia and Unico need to use whatever technology we FUNDING ORGANISATIONS can to ensure consumers are getting MLA Donor Company the real McCoy,” he said. GOAL “Substitution and the subsequent market To prove or disprove the following disruption affects all of us. concepts: “Blockchain is like a virtual ledger, • blockchain can provide a providing a record that can’t be transparent, trusted lineage of a altered. It could potentially underpin value chain provenance stories for Australian red • blockchain technology has the meat around the world, to improve trust potential to integrate into existing and traceability.” processes • blockchain offers an advantage Tom said the technology could over existing industry systems. potentially create a record of all product information collected along the supply BUDGET chain, which could then be shared with $234,898 customers. DURATION “All information recorded by producers, January to July 2019 lot feeders, processors and distributors would be available to consumers so Tom Maguire they could have absolute certainty T: 07 3198 9000 about where the product had come 36