A NOTE FROM THE MD… MLA fosters the long-term prosperity of the Australian red meat and livestock industry by delivering world-class research, development and marketing outcomes. Welcome to the ‘working in chain partners that helped to create collaboration’ special edition an important platform for the wider Cover: Lamb producer Pat Millear. of Feedback. Australian community. (Page 24) Image: Frank Monger LambEx 2018 is another example of Photography Since MLA was declared the research On farm cover: (Page 15) and marketing body for the Australian industry coming together. Close to 1,000 Image: Paula Heelan Photograhy. red meat and livestock industry 20 years producers, researchers and stakeholders ago, we’ve operated in partnership visited Perth for the biennial event to with the Federal Government, research hear about the Australian sheep and Have your say! organisations, value chain partners, wool industry and where it’s heading We’d love to hear from you Cooperative Research Centres and other in future. As a principal sponsor of the Research and Development Corporations event, MLA was there to share valuable info@mla.com.au market insights – Chief Marketing and to co-invest in initiatives that benefit our 02 9463 9333 supply chain. Communications Officer Lisa Sharp mla.com.au spoke about the opportunities and Collaborating with other service challenges facing our sheepmeat @meatandlivestockaustralia providers on projects provides more industry, according to data retrieved @meatlivestock bang for your buck. It accelerates from the 100+ markets MLA collects meatandlivestock innovation, builds capability and information from each year. You can read provides more value to levy payers more about the learnings from LambEx by bringing together the best in the on page 5. business. Working with industry to achieve objectives reduces the time from The red meat and livestock industry has Feedback is produced and research to impact, which ultimately leads a long history of working together to published by Meat & Livestock improve our productivity, profitability and Australia Ltd (ABN 39 081 678 364). to more money in producer pockets. sustainability. Sharing our knowledge MLA acknowledges the matching This edition, we look at a selection of and experiences is vital to the future funds provided by the Australian projects where MLA is working alongside Government to support the prosperity of red meat, which is why I’d research and development detailed industry – including leading eight Rural like to remind you of MLA’s portal for dry in this publication. R&D for Profit projects primarily funded times: mla.com.au/droughtmanagement. This magazine was printed on Sumo by the Australian Federal Government. Here, you can find a range of resources Offset Laser, an environmentally We also introduce the new Good Meat and support services to help manage responsible paper manufactured your business thouhrgthe ‘big dry’. under the environmental management platform, which MLA launched in August system ISO 14001 using Elemental to provide ‘curious consumers’ with an Chlorine Free (ECF) pulp sourced honest, transparent source of information As always, I look forward to hearing from sustainable forests. Sumo your thoughts on Feedback magazine Offset Laser is FSC Chain of Custody on the production of Australian red meat. (CoC) certified (mixed sources). Covering topics including sustainability, and hope to see you at one of MLA’s animal welfare and the role of red meat upcoming events. Disclaimer: in a healthy diet, it’s home to resources The views expressed in Feedback designed to inform and engage with are not necessarily those of MLA, its employees or agents. Feedback our consumers. content is provided as information not as advice and you should make your MLA developed Good Meat in own enquiries before making decisions Richard Norton concerning your interests. All material in consultation with key stakeholders. MLA Managing Director Feedback is copyright. Reproduction of Again, it was the combination of skills the material is encouraged, however due E: managingdirector@mla.com.au acknowledgement to Feedback is required. and knowledge from several value