IN MARKET GROWING DEMAND National Forecast What makes the city attractive for City’s consumers City’s consumers total import demand Australian red meat exports? top three top three (2018f) (tonnes cwe) perceptions of perceptions of (Source: GIRA, GMC) Australian beef Australian lamb Beef: • A leading regional luxury tourism destination and business hub • High quality • High quality 127,000 • High levels of household disposable income and high tourist • Tastes good • Tastes good visitor spending • Strong animal • Good value for Sheepmeat/goat: • Highest number of luxury hotels, wide availability of foodservice welfare money 52,000 outlets and highest penetration of modern retail • Logistically and technologically well-connected city • Highest red meat consumption frequency and high import dependency • Consume a mix of fresh-slaughtered, chilled and frozen meat Beef: • A wealthy population that is benefiting from a drive to increase tourism • Strong animal • Strong animal 23,000 as part of economic diversification welfare welfare • High proportion of working-age population and very low unemployment • Good value for • Good value for Sheepmeat/goat: • High tourism visitor numbers and spend money money 26,000 • Logistically and technologically well-connected city • Healthy and • Environmentally nutritious sustainable • High red meat consumption frequency and strong dependency on imports • Highest levels of awareness of Australian red meat • High proportion of red meat consumption occasions at upscale foodservice channels Beef: • High proportion of wealthy and working-age population, with low • Suitable for special • Environmentally 48,000 unemployment occasions sustainable • Strong cold chain and technology infrastructure • Good value for • Strong animal Sheepmeat/goat: • High proportion of out-of-home red meat consumption occasions money welfare 14,000 occurring in premium foodservice outlets, with further growth forecast • Strong animal • Suitable for special • High penetration of modern retail and the highest per capita red meat welfare occasions consumption through retail • High awareness of Australian red meat and import dependent Beef: • Has a large economy, improving political circumstances and is home • Strong animal • Environmentally 137,000 to relatively modern consumers welfare sustainable • Less dependence on imports compared to some other Gulf • Healthy and • Tastes good Sheepmeat/goat: Cooperation Council countries but per capita spend on imported red nutritious • High quality 59,000 meat purchased through both modern retail and foodservice is set to • Environmentally increase over coming years sustainable • Many consumers enjoy the health, nutrition and taste benefits of red meat • High awareness of Australian red meat Beef: • Heavy red meat consumption, though little imported red meat product • Good value for • Healthy and 20,000 available currently money nutritious • Well established cold chain infrastructure • Strong animal • Suitable for special Sheepmeat/goat: • Beef sales volume through foodservice is even greater than chicken welfare occasions 0 • Consumers widely enjoy the health, nutrition and taste benefits of red meat• High quality • Environmentally sustainable Beef: • Around 1.5 million tourists visited the city in 2016, spending US$1.1 • Good value for • Environmentally 203,000 billion, and numbers are forecast to increase in coming years money sustainable • Has reasonable cold chain storage infrastructure and transport logistics • Trusted to be halal • High-status product Sheepmeat/goat: • Forecast strong increase in internet penetration in coming years • High-status product • Tastes good 4,000 • Relatively high proportion of out-of-home red meat consumption occasions at full-service restaurants or 4-star and above hotels • Modern retail sector channels forecast to see faster sales volume and value growth for red meat than traditional channels 49