RED MEAT 2019 PREVIEW Red Meat 2019: what’s instore? The packed program includes on‑farm tours, the latest research, innovation and marketing insights, a red meat showcase, technology demonstrations, an industry breakfast and unrivalled networking opportunities. For the latest program information, Mouth‑watering red meat will be on the menu when MLA chef Sam visit redmeat.mla.com.au Burke and his team turn up the heat at Red Meat 2019. AM PM On‑farm producer tours (all day) MLA red meat showcase Elders Killara Feedlot (page 8) and Romani Pastoral Meet MLA researchers and leaders, and gain insight into Company (page 9). everything from emerging technology and research and development, to meeting consumer demand at home and around the world. Red Meat 2019 welcome function Graze on Australian red meat and hear from MLA’s Managing Director, Jason Strong. Research & Adoption Forum session 1 Cooking demonstrations Driving profit through the farm gate: investments shaping Digital Forum session 1 red meat’s future. Twelve months on from the Carwoola Digital Livestock 4.0 Find out why meeting and exceeding consumer pilot: What have we learned and what are the aspirations? expectations is the key to a growing and prosperous industry. Digital Forum session 2 Research & Adoption Forum session 2 Romani Digital Livestock pilot:What has been deployed, Driving profit through the farm gate: investments shaping who has been engaged and what are the next steps? red meat’s future. Red Meat Integrity Systems Forum This session will focus on investments along the supply chain 2025and beyond that are helping to meet the needs of consumers and, in This session will cover future opportunities for the red meat doing so, support a more profitable and sustainable industry.integrity system through technology and data systems, and how these will support industry in growing its competitive advantage, while creating real value for all participants within the value chain. Social function Dine on delicious beef, lamb and goat dishes from around the globe, curated by MLA Chef Sam Burke, hear from an inspirational speaker and enjoy an evening of live country music. Industry breakfast – sharing red meat’s story Cooking demonstrations Join MLA for a red meat‑inspired breakfast and listen to Sustainability Forum an in‑depth discussion about how producers should be Why demonstrating sustainability is critical to all red meat confident to ‘share their story’(page 9). businesses from paddock‑to‑plate Global Markets Forum session 1 What does a sustainable red meat and livestock industry Expanding market opportunities in Australia look like and what does it mean for producers and the The domestic market is the largest and most valuable value chain? destination for Australian red meat. This session will shareMLA Annual General Meeting the latest Australian consumer insights and what’s needed to capitalise on this demand. Closing function – BBQ and drinks Global Markets Forum session 2 Join MLA chef Sam Burke and the Angus Reserve Barbecue Navigating the complex global trading and marketing Crew to enjoy award‑winning beef brisket and fire‑pit lamb. environment With more than 70% of Australian red meat production going to more than 100 markets, hear from one of our leading experts on the latest global trade insights, and from a producer who is successfully navigating this complex marketplace. 10 MON 18 NOVTUES 19 NOVWED 20 NOV