IN MARKET GROWING DEMAND Aussie dumplings not so crazy Strong customer connection with the paddock‑to‑plate journey adds integrity to and improves trust in the Australian product. LESSONS LEARNED > Australia has a strong reputation in China for safe, sustainable, quality red meat. > Australian producers are experiencing the benefits of sharing their provenance stories. > The industry can work together The three generations of the Mackenzie family take pride in their paddock‑to‑plate story:to promote Australian beef as a business principal Robert, his son James and Robert’s father Bruce.high‑quality product. Image: Mackenzie family SNAPSHOT:Robert Mackenzie, l Nine properties around Gloucester, Williamstown and Salt Ash, NSW Area: Enterprise: Livestock: Pasture: Soil: Rainfall: Combined totalBeef production2,000 AngusKikuyu, clovers, Black basalt 945mm– of more than and export breeders ryegrass, fescue, loam 1,000mm 6,200ha chicory, paspalum 40