IN BRIEF Looking for A ‘Taste’ of facts, fast? red meat Check out MLA’s annual beef and sheepmeat industry Fast Facts for a MLA has teamed up with snapshot of key statistics including Australia’s biggest recipe herd and flock size, production, value, website, taste.com.au, to consumption, exports and Australia’s inspire the site’s 5.1 million position relative to other countries. visitors to cook more beef Some of the highlights for 2018–19 are: and lamb each month. • Australia produced approximately Taste influences 45.4 million Greatest 2.35 million tonnes carcase weight (cwt)meals a year, and over of beef and veal 12 months the partnership will butchers • 3.14 million grainfed cattle were turned off –help build greater awareness approximately 38% of all cattle slaughteredand cooking confidence among on the • Australia exported 72% of its total Australian consumers. 70 countries, generating $9.5 billionbeef and veal production to more thanBeef and lamb will be integratedinto recipe collections, block • Australia produced almost 501,000t cwtsupported by how‑to videos. A new campaign is giving of lamb and 230,000t cwt of mutton Taste will report back to MLA Australian butchers the • Australia exported 66% of total Australianabout consumer insights chance to showcase their lamb production and 96% of total mutton and upcoming food trends, favourite summer beef production (DA, ABS). ■ to guide futurebeef and or lamb recipe on the lamb campaigns. ■ national stage. Read the Fast Facts at: Launched by MLA with mla.com.au/fast-facts Check out the beef and support from Australian lamb recipes on Taste: Meat Industry Council and taste.com.au/beef award‑winning journalist Meet our newest taste.com.au/lamb Jessica Rowe, the campaign sets out to celebrate the Nuffield scholar greatest red meat dishes forsummer – and the people Tasmanian prime lamb producer who created them. ■ and secondary agricultural teacher Clare Peltzer received Find out more at: the 2019 MLA‑supported greatestbutcher.com.au Nuffield Farming Scholarship. Clare (pictured) will use her scholarship to visit leading agricultural universities Australia’s agriculture sector canaround the world to research howNew integrity attract and retain the talent it needssystems hub through better alignment with schools and tailored education programs. ■ A new Integrity Systems Company For more information on MLA‑ website was launched during Red supported study programs, visit: Meat 2019 in November. It houses mla.com.au/scholarships all of the resources for the Livestock Production Assurance (LPA) program, National Vendor Declarations (NVDs) and the National Livestock Identification System (NLIS). Information about the online carcase feedback resource, Livestock Data Link (LDL), can also be found on the new website. ■ Check it out at: integritysystems.com.au 4