IN MARKET INDUSTRY INSIDER X Spreading the nutritional good news Here, she talks to Feedback about the importance of spreading the good news about beef, lamb and goatmeat. Q: Q: How did you make the move from What is a typical day like for you? practising dietitian to a career in My workday includes managing the red meat industry? research projects, developing It’s taken a few steps to end up at MLA.communication programs targeting I started in clinical practice in Royalgeneral practitioners (GPs) and North Shore Hospital in Sydney and dietitians, and managing issues moved to community health before as they arise, such as preparing working with the Heart Foundation. responses to media enquiries about I first started working for the meatred meat nutrition. industry with the former AMLC on theirEvery day is different, but the role famous iron campaign. I joined MLA toinvolves a lot of listening, understanding manage the nutrition research programand making sense of data about red from 2002–2004. I returned again in meat consumption and its nutritional Veronique Droulez may 2008 and I’ve been here ever since. value and nutrition science. have been born in Q: I then translate this information into South Africa to French easy‑to‑understand key messages for parents and spent her Why is your role important for different stakeholders. This includes university years in Paris, but the red meat industry? nutrition education resources for GPs she’s passionate about keeping The program helps communicate and dietitians to help their clients eat Australian red meat on the plate. consistent and trusted messages abouthealthy, balanced diets, as well as red meat and healthy eating. My job information to support MLA’s beef and The Sydney‑based dietitian has movedis to promote the role of red meat lamb brand marketing and to share with from clinical practice to community in the Australian diet by generatingindustry stakeholders. health to nutrition research, and data and insights and working with along the way cut her ‘red meat’ teethkey stakeholders to translate these Q: on the Australian Meat & Livestock into relevant, credible information Corporation’s (AMLC) iron campaign and resources. When you’re not at work, where of the 1990s. would we find you? Now, as manager of MLA’s Food andNutrition Program, Veronique helps Q: I love being outdoors. My favouritekayak route is across the heads from stakeholders understand Australian redWhat is the best part of your job? Vaucluse Bay to the Quarantine Station. meat’s role in a healthy, balanced diet.It would have to be the multi‑facetedMy husband and I love doing multi‑day and engaging nature of red meat. Therebush walks. Of course, I love food and are so many interesting aspects to cooking. When it comes to red meat, I red meat – more than any other food –love a good steak and I am a big fan of which makes it intellectually stimulatingslow‑cooked meals. ■ to work with. Veronique Droulez E: vdroulez@mla.com.au Read more about the health and nutrition attributes of red meat at: goodmeat.com.au/health-nutrition 50