MLA fosters the long‑term CONTENTS prosperity of the Australian red meat and livestock industry by delivering world‑class COVER STORY research, development and marketing outcomes. 38 Putting butchers back on the map IN BRIEF 3 A note from the MD 4 MLA news 5Boost for northern breeder businesses 6 RD&A funding applications now open 7 Report card for sheep reproduction research 8 MSA keeps delivering high farm gate returns 6 9 Six ways to tap into new myMSA features 10 Serving up bite‑sized R&D ON FARM NATIONAL 18How to choose a sire when you can’t Cover (page 38): MLA’s ‘The attend a sale Greatest Butcher on Your Block’ 28Working with an eye in the sky campaign celebrated butchers around the country. Pictured are NORTHERN CATTLE Tasmanian butcher Marcus Vermey, 12 Managing phosphorus deficiencies in owner of Vermey’s Quality Meats, Sandy Bay, with award‑winning northern herds journalist Jessica Rowe. 12P is for productivity and profitability 16Take a long‑term view of stocking rates Have your say! 17Spelling for success 20Legumes in the mix help tackle We’d love to hear from you pasture dieback 22 info@mla.com.au 29 A different look at forage budgeting 02 9463 9333 SOUTHERN CATTLE mla.com.au 19 Three steps to better bull buying 24Down the track: Stuart Tait @meatandlivestockaustralia SHEEP @meatlivestock 14 How to optimise ewe performance meatandlivestock in containment 15Ewe containment serves up benefits 26Looking deeper into dystocia 27Best practice boosts survival Feedback is produced and 30Taking feedbase management back published by Meat & Livestock to basics Australia Ltd (ABN 39 081 678 364). GOATS MLA acknowledges the matching 22 Benefits beyond weed control funds provided by the Australian 23New R&D to improve goat 29 Government to support the research and development detailed parasite control in this publication. This magazine was printed on Sumo SUPPLY CHAIN Offset Laser, an environmentally 32 Cattle behaviour triggers health clues responsible paper manufactured 34 Is your transporter TruckSafe? under the environmental management 35 Animal welfare front of mind all day, system ISO 14001 using Elemental every day Chlorine Free (ECF) pulp sourced from sustainable forests. Sumo IN MARKET Offset Laser is FSC Chain of Custody (CoC) certified (mixed sources). 36 Serving up new red meat nutrition insights Disclaimer: 39 Ken’s the greatest butcher on his block The views expressed in Feedback 40 Getting creative with marketing during are not necessarily those of MLA, its employees or agents. Feedback COVID‑19 content is provided as information not 43 Red meat goes for gold in classrooms as advice and you should make your own enquiries before making decisions 44 How a new shelf life predictor will concerning your interests. All material inFeedback is copyright. Reproduction of46 Putting producers firstreduce wasted product 43 the material is encouraged, however due acknowledgement to Feedback is required. 47 Become a master of your kitchen