IN MARKET GROWING DEMAND ed meat nutrition insights RED MEAT IN A HEALTHY DIET An easy way to enjoy recommended* amounts is to have three to four red meat meals a week, alternating between smaller and larger portion sizes. 500g strips 1 medium steak 500g mince 1kg diced meat makes 4 meals makes 2 meals makes 4 meals makes 5 meals (Amounts refer to raw weight) *Australian Dietary Guidelines recommend 455g per week lean and cooked red meat, equivalent to approximately 650g per week, raw weight. Above: The MLA Healthy Meals Reportdepicts how a variety of three to four red meat meals a week, alternating between meals with smaller and larger portion sizes, is consistent with Australian Dietary Guidelines. perfect steak and how to balance the Australian diet and help make Meal‑time insights meat to vegetables on the plate,” Australians feel confident they can Veronique said. continue to enjoy red meat in everyday The MLA Healthy Meals Report meals,” Veronique said. includes information about “Practical tips like these provide Australians’ eating habits, including: confidence the meal will be worth the The MLA Healthy Meals Report price paid for the meat, and will be provides the foundation for other healthy, easy and tasty.” nutrition resources and activities MLA’s Domestic Marketing team is developed by MLA to help consumers Healthy meals are an engaging and turning these insights into product better understand the role of red meat relevant topic for most Australians. information for shoppers, to make it in a healthy diet: easy to select and purchase red meat, • The ‘So what’s for dinner?’ program including the best cuts, how much meat guides consumers towards balance on to buy, what meals to make and how to their plate by providing details about cook and plate meat in balanced meals. recommended variety and portion sizes. Home‑prepared meals feature five to six The MLA Healthy Meals Report has • MLA also partnered with Sports days a week in the Australian repertoire. been sent to 6,000 dietitians to Dietitians Australia to support engage Australians in messages about communication activities which healthy eating. provide guidance on portion sizes for different levels of physical activity. ■ It will also be used to develop a guide for all MLA communication activities, Veronique Droulez Australians enjoy having a variety of to provide consumers with consistent E: vdroulez@mla.com.au meals, particularly at dinner. and relevant information to inform their decisions, making it easier to enjoy red MLA Healthy Meals meat in a healthy diet. mlahealthymeals.com.au “By understanding the context of red ‘So what’s for dinner?’ program meat consumption, we can better mlahealthymeals.com.au/ understand the role of red meat in resources/whats‑for‑dinner Meal planning starts with protein variety. 37