A FINAL NOTE… MLA fosters the long-term prosperity of the Australian red meat and livestock industry by delivering world-class research, development and marketing outcomes. MLA – FOSTERING PROSPERITY DECEMBER 2018/JANUARY 2019 ON FARM SUPPLY CHAININ MARKET CLIMATE CONTROL20 YEARS OF MSALAMB BACON 29 38 46 Welcome to our Red Meat 2018 Australia, which also celebrated a 20 year Cover: Carwoola Pastoral Company special edition of Feedback. anniversary this year, has assured beef’s owners Bronwyn Darlington and eating quality and generated $152 million Rob Purves with General Manager This is also the last edition of Feedback in additional farm gate returns in 2017–18. Darren Price and wife Lyndie. (Page 5) in MLA’s 20th anniversary year and my Image: Lisa Hatz Photography. final column as Managing Director of your MSA is now being complemented industry’s service provider, so I thought through MLA’s investments objective it timely to reflect on some of MLA’s measurement technologies like DEXA Have your say! achievements and examine some of the and processing automation. Together, We’d love to hear from you opportunities for the industry in 2019. these will drive new efficiencies and the info@mla.com.au When I started in the role, a Senate replacement of traditional subjective 02 9463 9333 inquiry had aired plenty of complaints grading and payment systems. If our about MLA and the industry. An industry is to be the best at delivering mla.com.au independent performance review what consumers value, we need to @meatandlivestockaustralia rapidly move to a value-based payment confirmed that our levy payers and @meatlivestock stakeholders required change. system where producers are paid on meatandlivestock quality, yield and integrity attributes – We listened and we acted. Today, attributes that matter to consumers. MLA is customer centric, transparent and delivering outcomes that make a Red Meat 2018 provided a showcase difference. For example, MLA is now of all this work – and a glimpse of the Feedback is produced and investing more than ever before in future. In the forums and on the farm published by Meat & Livestock Australia Ltd (ABN 39 081 678 364). market research to ensure our industry tours, producers saw the innovations MLA acknowledges the matching better understands consumers. We’ve paving the way to prosperity and funds provided by the Australian been sharing those insights with industry gained valuable advice from industry Government to support the to strategically promote our product in colleagues on unlocking new, profitable research and development detailed more than 100 international markets. opportunities. You can read more about in this publication. Red Meat 2018 on pages 4–8 or visit This magazine was printed on Sumo We also recognised that our industry mla.com.au/redmeat2018. Offset Laser, an environmentally must innovate like never before to be responsible paper manufactured truly globally competitive. But we can’t under the environmental management Serving as your Managing Director of system ISO 14001 using Elemental do it alone. Today, MLA is collaborating MLA has been such a privilege over the Chlorine Free (ECF) pulp sourced with a multitude of industry partners last four and a half years and I thank you from sustainable forests. Sumo through research partnerships, marketing Offset Laser is FSC Chain of Custody for your support. I also wish you and your (CoC) certified (mixed sources). initiatives and co-investment. And family a happy Christmas and all the best for the first time, MLA is making full for the New Year. Disclaimer: use of matching government funding The views expressed in Feedback and tapping record new sources of are not necessarily those of MLA, R&D investment beyond the limited its employees or agents. Feedback content is provided as information not transaction levies available. as advice and you should make your own enquiries before making decisions Richard Norton concerning your interests. All material in These investments are building on the MLA Managing Director Feedback is copyright. Reproduction of 20 years of progress MLA has delivered. the material is encouraged, however due acknowledgement to Feedback is required. Just one example, Meat Standards E: managingdirector@mla.com.au REDFM ullE coAvTer2a0ge1 o8f