YEAR IN REVIEW WE CONTINUE TO INVEST IN OUR STORES AND CUSTOMER EXPERIENCES Our investment in stores and experiencesRefurbishment works were also IN-STORE SERVICES continued throughout the year with completed during June at Eastland in the opening of the second stage of our Victoria, delivering a fresh, tailored Our café operations at North Lakes in Hobart store redevelopment, the launch offer for our customers and coinciding Queensland, and Sydney City, Macquarie of a new children’s play centre at Eastlandwith the launch of the Monkey Mania and Penrith in New South Wales, were in Victoria, and the introduction of newchildren’s play centre. Refurbishment refurbished, providing customers with hair and beauty services in key locationsof the Blacktown store was completed updated on-trend environments and new in Melbourne and Sydney. We have also in November 2017 and works at menus tailored to each location. Prior continued to introduce new cafés and Castle Hill in New South Wales and at to Christmas 2017 we launched HAIR.DO refurbish our existing food offerings. Maroochydore in Queensland continue. in our Melbourne and Southland stores Both are scheduled to be completed in Victoria, offering blow dry and hair STORE PORTFOLIO prior to the commencement of the styling services. This was in addition to 2018 Christmas trading period. opening barbers in both our Melbourne We continue to improve productivity and Sydney City stores. Both services are across our store portfolio. In March 2018 DIGITAL operated by popular hairdresser Joey we closed the Colonnades store in South Scandizzo. Australia and successfully negotiated Throughout the year we have continued a closure date for our Logan store in work to improve the customer’s digital NEW EXPERIENCES Queensland ahead of the lease expiry. in exerience, which culminated in the launch of the new Myer website Our Eastland store was chosen as the In April 2018, the in October 2018. The significantly location for our first children’s play second and final stage enhanced site offers a much improved centre, reflecting the local customer of our Hobart store customer experience, in particular on demographic, which includes many mobile devices, offering a faster searchyoung families. Created in partnership redevelopment opened capability, clearer filtering and navigation,with Monkey Mania, a market leader in for trade. The store now improved merchandise presentation children’s entertainment play centres and more engaging brand and editorial in New South Wales, the centre offers offers 12,500 square metres journeys. families with children between the ages of selling space across of 1 to 12 a state of the art entertainmentfacility featuring a wide variety of play five floors, showcasing equipment, a café and a dedicated fashion, homewares and children’s party event space. The centre entertainment, and a compliments adjacent departments, range of new brands. creating a children’s zone across the whole floor. 8 Myer Annual Report 2018