INDUSTRY RECOGNITION In a challenging retail environment, we In August 2017 we also won the ‘2017 were pleased to be awarded the 2017 People’s Choice Award’ presented by ‘Department Store of the Year’ by Roy the Australian Retailers Association, an Morgan Research. award based on customer satisfaction surveys, independent research This win marks the third consecutive and mystery shopping conducted year that Myer has won this award. Myer by The Realise Group. has been awarded ‘Department Store of the Year’ in five of the last seven years. In March 2018, MyMetrics was enhanced Our merchants are with the introduction of a reward now spend and recognition function. Store team ing more members are awarded points based on time combining their performance metrics or incentives, and customer, market and similar to the MYER one program, team members receive a $20 Myer Gift Card for product knowledge with every 2,000 points they earn. Gift Cards enhanced data driven are automatically distributed securely via a digital wallet when each 2,000 point insights provided by our threshold is met. new systems to make Further enhancements are planned for more informed ranging deployment prior to Christmas 2018 decisions. that will provide team members with TEAM MEMBER COMMUNICATION greater access to product knowledge and We have also become the first retailer communication, increasing their ability in Australia to deliver a new size profile Myer continues to invest in its most to provide the best possible customer optimisation tool which provides our valuable asset, its 11,500+ team members. experience. customers with more of the right sized In October 2017 the business launched stock in store. We look forward to building a new mobile store team member MERCHANDISE OPERATIONS on this solid platform, with further communication App called MyMetrics. This year we launched a new merchandise enhancements to our merchandise The App provides store team members planning system, enabling significant systems and processes to improve stock with access to their individual key selling efficiency, standardisation and availability for key products and help us metrics, customer feedback, online simplification in our merchandise deliver more localised product offerings fulfilment performance and individual financial planning, store budgeting and tailored to our customers based on store performance reviews. product strategy development processes. location, climate and demographics. These tools have enabled us to manage stock and purchases more accurately across our stores and spend more time developing forward looking product strategies aligned to customer trends. Myer Annual Report 2018 9