Strategic Priorities Our work is supported by ENABLERS Our people • Organisational culture • Organisational design Technology • Financial sustainability • Knowledge management MAXIMISE IMPACT Create and curate a program of events that maximises the social and economic outcomes for the Territory Implement an impact measurement and reporting framework Analyse and optimise the entire event portfolio to enable maximum impact Build relationships with key impact stakeholders to ensure buy-in to the impact framework CELEBRATE THE TERRITORY Highlight the Territory’s point of difference when it comes to events and destination Integrate meaningful Indigenous elements into all events Authentically articulate the unique NT flavour into all events Connect with people to share more unique and memorable events in the Territory UPLIFT THE TERRITORY’S CAPABILITY Continually improve the capability and capacity of the Territory through events to deliver long lasting impact Formalise Indigenous programs through NTMEC RAP Map out acquisition and divestment strategy framework for major events Improve opportunities for capability uplift in the industry Undertake program uplift of accessibility and sustainability (venues and operations) 1 2 3 24