Supporting and attracting events to the Territory Supporting and attracting major events are crucial for curating a diverse events calendar that extends benefits across the Northern Territory, beyond those delivered directly by Northen Territory Major Events Company. When curating a diverse calendar of events in the Territory, NT Major Events seeks to support and attract events that: Increase economic returns and visitation to the Territory, and showcase the uniqueness of the Territory. New events will pave the way for a stronger events industry that provides more secure employment and opportunity, including hospitality. While acquiring an event, we still can make it our own by putting a uniquely Territory stamp on it. Deliver a year-round event portfolio that supports shoulder and off-peak seasons. There is much scope for the Territory to deliver year-round events and to overcome limiting beliefs around when we can run events. Many ski-regions are now mountain bike meccas in summer. Asian cities face monsoon seasonal challenges yet have a 12-month event calendar. Enhance the liveability of the Territory, with events that are strongly supported by, and demonstrate, positive social impact on the community More worthwhile events will create more opportunities for artistic expression, for communities to come together, and for visitors to join us. It will add to our cultural diversity, expanding our world by bringing more of the world to us. Provide opportunities for local businesses to leverage, participate in and benefit from new events Small businesses are the lifeblood of many a community. Providing more opportunities around new events for local business to flourish is a win for all. Northern Territory Major Events Company – ANNUAL REPORT 2023/24 27