Event Impact Gold Coast SUNS v North Melbourne Gold Coast SUNS v Geelong Melbourne FC v Fremantle Attendees 7,036 12,112 6,109 Visitor Nights 16,794 22,686 16,154 Expenditure Stimulus $5 million $6.2 million $5.1 million Visitor Expenditure Impacts* $4.8 million $5.4 million $4.5 million Media Coverage 78 mentions 151 mentions 71 mentions Audience Reach 2,753,922 | $457,914 ASR** 10,046,529 | $4,100,000 ASR** 2,874,718 | $1,179,407 ASR** *Visitor spend in the NT **Advertising Space Rate (ASR) Northern Territory Major Events Company – ANNUAL REPORT 2023/24 53