Don’t hesitate. Book a flight, come here to Alice and come just enjoy all of the beauty that this wonderful festival has to offer. Event attendee Event Impact Attendances 21,363 (20,150 Unique) Media Coverage 585 items Visitor Nights (NT) 29,644 Audience Reach 37,192,916 │ $17,481,298 ASR** Expenditure Stimulus $12.22 million Total Digital Paid and Organic Impressions 36.4 million Visitor Expenditure Impacts* $7.17 million Attendee Satisfaction 8.4 *Visitor Spend in Alice Springs **Advertising Space Rate (ASR) 44