Looking Forward Northern Territory Major Events Company future priorities include: To create and curate a program of events that maximises the social and economic outcomes for the Territory by implementing an impact measurement and reporting framework, analysing and optimising the entire event portfolio to enable maximum impact. Build relationships with key impact stakeholders to ensure buy-in to the impact framework. Highlight the Territory’s point of difference when it comes to events and destination. Integrate meaningful Indigenous elements into all events. Authentically articulate the unique NT flavour into all events by connecting with more people to share more unique and memorable events in the Territory. Continually improve the capability and capacity of the Territory through events to deliver long lasting impact. Formalise Indigenous programs through Northern Territory Major Events Company Reconciliation Action Plan and map out acquisition and divestment plan framework for major events. An uplift to the capability and capacity of service providers within the Territory will support the implementation of improved event accessibility and sustainability measures. Northern Territory Major Events Company – ANNUAL REPORT 2023/24 61