4.3 Community Readiness Action Plan Objectives Actions Lead Agency 1. Develop educational a) Produce bilingual and culturally sensitive CDEM material for vulnerable educational material for tourists and seasonal members of the workers. community. 2. Increase the b) Develop strategies that consider the high CDEM community’s proportion of older people in the District. preparedness levels to existing and emerging c) Build on existing messaging to engender CDEM hazards. action towards preparedness. d) Review existing, and develop further, CDEM Community Response Plans. CDEM e) Work alongside other key agencies to deliver key messages to remote communities. 3. Build upon existing f) Support national awareness programmes. CDEM campaigns to ensure they are relevant and g) Continue to support Clued Up Kids. CDEM impact the communities at risk. h) Take up options to educate key sectors (eg; CDEM schools) as they arise. 4. Use social media to i) Review the CDEM pages on the MDC CDEM engage with the widest website. audience. CDEM j) Build audiences on existing social media channels and assess new options. Note that hazard development and dissemination actions in the risk reduction section also contribute to the achievement of the above objectives. Marlborough Civil Defence Emergency Management Plan, 2017-2022 Page 35