WHAT WOULD IT LOOK LIKE? SUCCESS A region which Balanced, managed Exemplifies a and thriving Visitor economy Global recognition The region has the highest global eco certification demonstrating a balanced, resilient and thriving visitor economy that is managing impacts on its natural assets, supports community livability outcomes and cultural diversity and is driving jobs and economic value across the region. Game changing infrastructure and new products and experiences Infrastructure and product development investment (public and private) , has developed a region offering demand driven, competitive, year-round, diverse experiences that are servicing a balanced portfolio of markets. The region has a range of hero demand driving products and experiences. A balanced portfolio of visitors Retaining strong visitation from Melbourne, the region has become a must do for interstate and international visitors seeking active nature-based and rich cultural experiences. A portfolio of iconic attractions The region has a range of iconic experiences which has reduced its dependence on the 12 Apostles and motivated increased overnight stays, yield and visitation dispersal. Strategic long-term vision implemented The implementation of the Great Ocean Road Action Plan has facilitated joined up government and community engaged planning and public asset maintenance and renewal that is the benchmark for other destinations and regions Visitors aligned with our core values Visitors love the region and contribute to its maintenance and renewal.