Destination Management Strategy Advocacy Where are we now? Where do we want to be? Priorities to get there Success has been achieved in attracting Government funding for priority infrastructure and governance reform Good collaboration on priorities Leadership by GORRT Leadership Strategic Plan Collaborative approach with agreed priorities Implementation of actions of this plan Continued investment in infrastructure to meet demand Visitor management improved Community supports the visitor economy Plan on a page Community understanding and recognition of the value of the region’s visitor economy will underpin sustainable destination development Leadership to develop and deliver a professional advocacy strategy increases success Collaborative and consistent communication of advocacy priorities by stakeholders maximises outcomes Successful advocacy is a long game requiring consistency, patience and persistence. Division is death Strategic insights Strategy Lead a regional approach to partnering with all levels of government and stakeholders to deliver a sustainable and vibrant visitor economy Actions Create a strong single voice for the visitor economy that delivers a long-term strategic focus, alignment of strategies and resources, a reductionin duplication and a coordinated and collaborative framework Implement the Great Ocean Roas Action Plan and support the effective resourcing of the Great Ocean Road Coast and Parks Authority. Develop and implement a community awareness of the valueof a sustainable visitor economy communication strategy StrategY & actions