PRIORITIES PRIORITIES PRIORITIES OBJECTIVES OBJECTIVES OBJECTIVES Warrnambool Destination focus Vision: Warrnambool is a vibrant regional city, which is a centre for agriculture and renowned for leading in environmental and cultural cohesion. Its natural beauty and large range of products and experiences make it the ideal hub for visitors to stay and explore the wider region. WATCH > Warrnambool Brand Video. DESTINATION Action plan DESTINATION Action plan DESTINATION Action plan website website website