GOALS GOALS GOALS FRUSTRATIONS FRUSTRATIONS FRUSTRATIONS BEHAVIOURS BEHAVIOURS BEHAVIOURS INTERESTS INTERESTS INTERESTS COMMON OBJECTIONS COMMON OBJECTIONS COMMON OBJECTIONS INFO SOURCES & WATERING HOLES INFO SOURCES & WATERING HOLES INFO SOURCES & WATERING HOLES KEY THEMES KEY THEMES KEY THEMES THE FACTS THE FACTS THE FACTS Back to summary of profiles Back to summary of profiles Back to summary of profiles BACKGROUND Matt fancies himself as a bit of a trailblazer, intent on leading the pack rather than following. He has success on his mind, whether it be work or play – he’s set on making the most of life. His love of adventure sees him travelling all over to find the next ‘must-go’ spot, be it for surfing, hiking, mountain biking –anything! His corporate ladder climb has left him tired and a bit jaded, so balancing work and play is very important to him as he gets older. THE PROFESSIONAL WITH A LOVE OF THE OUTDOORS Meet MATTHEW There’s a new spot I’ve heard about TYPICAL DAY IN THE LIFE WATCH > Meet Matthew Video.