GOALS GOALS GOALS FRUSTRATIONS FRUSTRATIONS FRUSTRATIONS BEHAVIOURS BEHAVIOURS BEHAVIOURS INTERESTS INTERESTS INTERESTS COMMON OBJECTIONS COMMON OBJECTIONS COMMON OBJECTIONS INFO SOURCES & WATERING HOLES INFO SOURCES & WATERING HOLES INFO SOURCES & WATERING HOLES KEY THEMES KEY THEMES KEY THEMES THE FACTS THE FACTS THE FACTS Back to summary of profiles Back to summary of profiles Back to summary of profiles BACKGROUND Cathy and Michael are a sociable, popular couple with a young vibrant family and a busy life. They love nothing more than escaping to their favourite town on the Great Ocean Road, spending time with friends and extended family. It’s like their home away from home and an escape from the everyday. They want the kids to enjoy a freedom on holidays that they can’t get at home, so community and familiarity are highly valued. They enjoy trying new experiences and eateries but are also loyal to their local favourites. The holiday park family Meet Cathy & Michael Everyone will be there... TYPICAL DAY IN THE LIFE WATCH > Meet Cathy & Michael Video.