enabling a positive outcome Success Factors Authentic, quality product, services and experiences to actively target desired visitors Create memorable experiences that attract the people we want to visit when we want them to visit who leave as enduring ambassadors. Focus on value not volume. Visitor contributions supporting maintenance and renewal of our natural assets and visitor amenity All beneficiaries to the visitor economy must be financially supporting its maintenance and renewal, especially visitors. Agile and responsive approach to ensure short-term challenges do not derail long term goals Be proactive in identifying and actively attracting the development and investment in visitor infrastructure that supports the region’s vision and long-term strategy. Strategic integrated partnerships – regional strategy, collaborative deliver New levels of strategic partnerships and collaboration will be critical to driving new, innovative solutions. strategic focus People Financial operations Positive outcome