PRIORITIES PRIORITIES PRIORITIES OBJECTIVES OBJECTIVES OBJECTIVES Lorne Destination focus Vision: Lorne is a picturesque destination loved by visitors and locals alike, with a strong community underpinning businesses that deliver a range of products and experiences, plus a calendarof sporting and cultural events that reflect Lorne’s brand and compliment the natural environment. WATCH > Lorne Brand Video. DESTINATION Action plan DESTINATION Action plan DESTINATION Action plan website website website