BACKGROUND Jess is a sociable, popular mother of two thriving young kids. She is focused on career and family, juggling both on a daily basis. She likes to know what’s going on in their social circle and enjoys regular catch-ups with the girls. She is close to her parents and her siblings and they catch up for family occasions, usually at their house. She loves to travel and explore, travelling internationally once a year and swapping city for rural or coast whenever they can manage. TYPICAL DAY IN THE LIFE GOALS GOALS GOALS FRUSTRATIONS FRUSTRATIONS FRUSTRATIONS BEHAVIOURS BEHAVIOURS BEHAVIOURS INTERESTS INTERESTS INTERESTS COMMON OBJECTIONS COMMON OBJECTIONS COMMON OBJECTIONS INFO SOURCES & WATERING HOLES INFO SOURCES & WATERING HOLES INFO SOURCES & WATERING HOLES KEY THEMES KEY THEMES KEY THEMES THE Discerning Professional Super Mum Meet Jess I’D LOVE TO GET AWAY... Back to summary of profiles Back to summary of profiles Back to summary of profiles THE FACTS THE FACTS THE FACTS WATCH > Meet Jess Video.