PRIORITIES PRIORITIES PRIORITIES 12 Apostles Coast & Hinterland Destination focus Vision: By 2030, the 12 Apostles Coast and Hinterland will be a World Class destination where visitors leave rejuvenated and satisfied with the experiences they have enjoyed with a deeper connection to the cultural and spiritual stories in the landscape. It will be evident that the many natural attractions here are treated with respect and an environmentally sustainable approach has been factored into development. The demonstration of this helps create awareness and respect by visitors on how to behave in and care for the environment. Visitors come here to experience the iconic landscape and discover that there is much more to see and do creating a need to stay longer. There are many and varied wellness, food and shopping experiences available all year round and a wide selection of accommodation options. Visitors love the authentic connection to local communities and the land and enjoy the high- quality cuisine sourced from local produce. Visitor servicing here is at the forefront of modern technology and have multiple travel modes available to access the region, high standards of roads and way finding expand the opportunities to connect with the culture and stories of the landscape. Communities are vibrant and attract many passionate people to live, work and do business here. Young people in the visitor economy industry want to work, learn and live hereto gain experience in this world class sustainable tourism destination, which is valued by the community. WATCH > 12 Apostles Coast & Hinterland Brand Video. OBJECTIVES OBJECTIVES OBJECTIVES DESTINATION Action plan DESTINATION Action plan DESTINATION Action plan website website website