Destination Management Strategy Industry Development Where are we now? Where do we want to be? Priorities to get there Industry heavily reliant on peak season visitation to key attractions. Seasonality, workforce limitations etc. limiting business growth and development Industry training and development to support resilience, profitability and sustainability Support for workforce development and attraction Enhanced digital footprint A resilient, connected, collaborative and professional industry delivering quality products, experiences and services that exceed visitor expectations Plan on a page Builds a resilient and competitive sector Builds digital capability Encourages continued improvement of products, experiences and services Enhances visitor satisfaction and referral Encourages collaboration and cooperative product development and promotion Strategic insights Strategy To support and develop the capacity of industry to maximise returns fromsustainable growth Actions Implementation of the GOR Workforce Development Strategy to support incentivising, attracting and maintaining a skilled workforce Development of a needs based industry training and development program to support business resilience, success and sustainability and create industry connectedness and cohesion Support the development and promotion of co-operative retail product showcasing the breadth of product and underpinning dispersal objectives Increase the digital capacity, capability and participation including direct booking capability, customer development and marketing and promotion Support ongoing development of tools to ensure an evidence based approachto product development, marketing and promotion Support operators to invest in accessible facilities and services to preparefor the changing needs of an ageing population and an increasing percentageof the market with some form of disability StrategY & actions