ACHIEVING SUCCESS ACHIEVING SUCCESS ACHIEVING SUCCESS Future pathways Visitor economy The region has the opportunity to use COVID recoveryas a chance to reset and address the growing challenges that have faced the region over the past decade. Critical is having a collaborative agreed approach that growth must be managed and that a complex and interdependent suite of levers are necessary to manage outcomes. Success will be achieved by leading with a visitor management approach as highlighted in the table, or click below for a full explanation: Strategy Timeframe Visitor congestion Visitor satisfaction Environment impact Community impact Cultural impact Public infrastructure investment Private infrastructure investment Supply/demand gap Brand recognition Brand damage Governance reforms Destination Action Plans Responsible tourism principles Workplace challenges Visitor servicing Marketing lead recovery Return to pre-COVID visitation by 2025 Driven by numbers Limited ($200m) Limited ($1b) Widening Weak Leading to reduced competitiveness Unrealised Under resourced Ignored Exacerbated Ad hoc Development lead recovery Fast and strong numbers and $$ Overwhelmed Scaling up ($2b) Excessive ($5b) Demand taking over sx. Out of alignment Eroded by mass visitation Unable to keep pace Challenged Overwhelmed Visitor management lead recovery Return to pre-COVID expenditure by 2023 Driven by $$ Diffused Managed Recognised and engaged Significant ($1b) Significant ($2b) Managed Recognised Enhanced and competitive Effective Implemented Applied Overcome Intergrated Recovery & unmanaged growth Recovery & high growth Recovery & managed growth