PRIORITIES PRIORITIES PRIORITIES OBJECTIVES OBJECTIVES OBJECTIVES Portland Destination focus Vision: Portland is a vibrant independent community with a strong multi-faceted economy located uniquely on Victoria’s south west coast. Portland is host to a rich an diverse range of visitor productand experiences, which celebrate the region’s nature-based and active experience strengths including whale watching, fishing and the Budj Bim Cultural Landscape. WATCH > Portland Brand Video. DESTINATION Action plan DESTINATION Action plan DESTINATION Action plan website website website