PRODUCT GAP ANALYSIS ReGION PRODUCT GAP Overview of product development opportunities ACCOMMODATION FOOD ATTRACTIONS EVEnTS EXPERIENCES Torquay Torquay has seen a growth in cafés and restaurants and an increase in attractions with the opening of a number of boutique breweries, new retail and experiences however there remains a gap in accommodation, attractions especially attractions that support the night economy and non weather dependent activities. A number of creative experiences have developed recently but are not highly visible in the market place. Torquay has a strong reputation for hosting sporting events, especially participatory events and is looking to build on this reputation. Anglesea Anglesea has a strong tourist park market and a significant holiday house and Air BandB offering. The past year has seen some growth in the food offering but additional cafes, restaurants and attractions are required to grow expenditure from day trippers and to encourage overnight stays. Anglesea has a strong creative industries sector and would benefit from this product being more visible as a visitor offering. The Anglesea Destination Action Plan identified the need for new products, events and experiences that would support them growing as an eco-tourism destination. Aireys Inlet Aireys Inlet has developed a good food and cultural offering but is seeking additional events and greater town connectivity to ensure Aireys Inlet is positioned as a walking destination. Critical to the Aireys community is development of products and experiences that embrace the sense of community and supports the character of the town. Lorne Lorne provides a good breadth of accommodation but is generally at capacity in peak periods. New food offerings including Movida and Coda are strengthening the Lorne brand as a cultural and foodie destination. Lorne is committed to the development of cultural events and is currently working to strengthen the Sculpture Biennale. The addition of Live Wire Park has enhanced the connection to the Otways and builds on the walks and waterfalls offering providing activities for all ages. Live Wire’s plans to expand their offering will support increased length of stay and the event reputation for Lorne. Lorne would benefit from additional attractions that support the night-time economy and non weather dependent activities. FUTURE STATE STRATEGY