Destination Management Strategy DESTINATION PLANNING Where are we now? Where do we want to be? Priorities to get there Destination Action Plans are regularly developed and reviewed but lack the funding and resources to drive successful and timely implementation Strong, consistent andeffective leadership Strong partnerships and collaboration Ongoing adequate investment Prioritisation of resourcing Plans underpinning destination investment and activities Plans actively endorsed and supported by all stakeholders, operators, community, trader organisation, council and Regional Tourism Board Plan on a page Building strong destinations is critical to capturing length of stay, repeat visitationand dispersal Destination driven priorities are critical to ensuring relevant and responsive strategies Destination Planning provides the greatest capacity to respond to crisis and/or funding opportunities when they become available Destination Planning recognises the unique challenges of each destination whilst also providing insight into those that are across destinations or the region Strategic insights Strategy Encourage, support and facilitate the development and implementation of destination driven action plans Actions Support the implementation and refreshing of existing Destination Action Plans Encourage emerging destinations to develop Destination Action Plans Seek funding to support regional implementation of common Destination Action Plan priorities Support the attraction of resourcing and development of local tourism and trader organisations to facilitate implementation of Destination Action Plan priorities StrategY & actions