things we’re great at Strengths Brand The region has strong international and national brand recognition. Diversified visitor market The region has a diversified visitor market by both origin and type. Big natural attractions The region has a breadth of world class big nature, landscape and wildlife experiences. Strong investment pipeline The region has a strong pipeline of public and private sector projects, across the entire region, including projects of national and international significance that will drive new markets, length of stay, dispersal and expenditure. World heritage investment World Heritage listed Budj Bim and investment in development of the visitor experience. Breadth of high quality fishing The region offers world class tuna, crayfish, abalone fishing and has significant inland waterways for recreational fishing. Tracks and trails The region has a growing collection of iconic tracks and trails – from hero walks such as Great Ocean Walk, Surf Coast Walk and Great South West Walk to mountain biking – Forrest and Anglesea and rail trails ie. Camperdown to Timboon, Port Fairy to Warrnambool. Strong visitation The region has strong, growing visitation to key icons. Events The region has an annual Calendar of significant events including Cadel Evans GOR Race, Race Torquay, Pier to Pub, Falls Festival, GOR Running Festival, Apollo Bay Seafood Festival, Port Fairy Folk Festival, May Race Carnival, Casterton Kelpie Muster. Avalon Airport Having an international airport at the gateway to the region provides the region with the chance to access interstate and international markets. Access to and capacity to draw South Australia Proximity to the SA border presents an opportunity for cross border collaboration to grow visitation. SWOT > Strengths Weaknesses Opportunities Threats