Destination Management Strategy VISITOR MANAGEMENT Where are we now? Where do we want to be? Priorities to get there The region has experienced the negative impacts of a heavy reliance on day trip visitors seeking an iconic experience coupled with underinvestment in the infrastructure to cater for them and/or strategies to manage visitor numbers and the visitor experience Investment in a balanced and sustainable strategy Managed numbers and support infrastructure at key locations Stay longer – hub and spoke Development of multiple hero attractions Contemporary visitor servicing Touring route development Spread the peaks Introduction of a visitor contribution funding model A sustainable, vibrant region that understands and balances socio-economic, cultural and environmental pressures to deliver year-round visitation across the region that supports the local community Plan on a page Balances economic and environmental impacts Implementation of demand management strategies is part of the mix Quality over quantity can drive greaterlong-term profitability Generating year round, overnight visitation is critical to creating a resilient visitor economy Strategic insights Strategy To manage visitor growth and impacts on communities and the environment Actions Build a sustainable visitor contribution funding model to ensure investmentin the management, development and marketing of the region Develop and market multiple ‘hero’ attractions to capture and manage mass visitation to increase length of stay and dispersal Secure eco destination accreditation through Eco Tourism Australia Identify key natural attractions, lookouts, and visitor nodes and undertake capacity studies, develop site specific visitor management plans, infrastructure investment and maintenance plans and demand management tool ie quotas, bookings, fees, signage etc Accelerate implementation of the Future of Visitor Servicing Strategy to deliver a regional, integrated approach to visitor servicing Acknowledge and develop mechanisms that address the two speed economy ie. charge more for less, recognise and reward length of stay Seek to manage and contain high volume, low yield international coach based day trip visitation. StrategY & actions