GOALS GOALS GOALS FRUSTRATIONS FRUSTRATIONS FRUSTRATIONS BEHAVIOURS BEHAVIOURS BEHAVIOURS INTERESTS INTERESTS INTERESTS COMMON OBJECTIONS COMMON OBJECTIONS COMMON OBJECTIONS INFO SOURCES & WATERING HOLES INFO SOURCES & WATERING HOLES INFO SOURCES & WATERING HOLES KEY THEMES KEY THEMES KEY THEMES THE FACTS THE FACTS THE FACTS Back to summary of profiles Back to summary of profiles Back to summary of profiles BACKGROUND Cynthia is a professional and a mother, whose children have just flown the nest in the last year. She’s heading toward a sea change in the next 10 years or so, though some may say she’s already on her way! They own a holiday house in Lorne where they’ll eventually move when they retire. With the kids moving out for uni, they recently sold their house in Brighton and down-sized to an apartment, preferring to spend their time on the coast rather than in the city. The not-so-local local Meet Cynthia Have you seen that New restaurant? TYPICAL DAY IN THE LIFE WATCH > Meet Cynthia Video.